The effect of Caffeine on SEO
CAFFEINE, THE NEXT BIG GOOGLE UPDATE WILL SOON TAKE PLACE:
Why is that important to YOU?
Similar to the major changes that took effect when the “Florida Update” was done in 2003, this update is significant because it hearlds in the time WHEN LOAD SPEEDS BECOME A RANKING FACTOR!
Google has made a concerted effort during the last half of 2009 to speed things up and improve processing. Speed, or the time it takes to process information, has become a consistent theme as the company began work on the next version of its search architecture, Caffeine.
Google began previewing Caffeine to webmasters in August. Last year, Matt Cutts wrote on his blog to expect Caffeine after the holidays, confirming that speed will become a ranking factor on Google.
Reliable-SEO Founder David Harry tells of Google’s need for speed in organic search results that affects not only page-load speeds, but Google DNS, updated analytics code, ability to incorporate new signals, social search, real-time search, deeper personalization, Google Wave and more.
Read the entire article at Media Post’s Search Blog
