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	<title>Sharon O&#039;Dell v5.1 &#187; Consumer Behavior</title>
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	<link>http://sharonodell.com</link>
	<description>Reinventing myself for the next 50 years!</description>
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		<title>Mobile Location-Technology:  Will it Increase Opt-Ins?</title>
		<link>http://sharonodell.com/2010/07/22/mobile-location-technology/</link>
		<comments>http://sharonodell.com/2010/07/22/mobile-location-technology/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 02:50:50 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Cool Tech]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[4G]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[location technology]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[New Rules]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[tactics]]></category>

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		<description><![CDATA[The assigned article &#8220;Improving location tech will get more opt-in&#8221;,  by Chris Harnick, addressed the advertiser-side of location tech for mobile advertising. The idea of a coupon stalking me as I walk through my day is still disconcerting to me, despite the Market trials cited by Martin Fuerstein, that indicated &#8220;once they experienced the tangible [...]]]></description>
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		<title>Mobile Coupons Favored by Customers</title>
		<link>http://sharonodell.com/2010/07/04/mobile-coupons-favored-by-customers/</link>
		<comments>http://sharonodell.com/2010/07/04/mobile-coupons-favored-by-customers/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 03:57:48 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[hauling]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[J.C. Penney]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[Mobile Coupons]]></category>
		<category><![CDATA[New Rules]]></category>
		<category><![CDATA[Online Shopping]]></category>
		<category><![CDATA[Strategy]]></category>
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		<guid isPermaLink="false">http://sharonodell.com/?p=951</guid>
		<description><![CDATA[This is a follow up to a previous post on this blog. The original post dated May 9, 2010,  is located at:  http://sharonodell.com/2010/05/09/digital-coupons-outpace-newspaper-coupons-10-to-1/. As for J.C. Penney, it seems they are definitely moving ahead with their Mobile Coupon Marketing Program.  In an article Titled &#8220;J.C. Penney Plans more Social and Mobile Marketing, found at IntermetRetailer.com [...]]]></description>
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		<title>Word on the Street: Mobile Targeting</title>
		<link>http://sharonodell.com/2010/07/03/word-on-the-street-mobile-targeting/</link>
		<comments>http://sharonodell.com/2010/07/03/word-on-the-street-mobile-targeting/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 01:09:11 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Internet Consumer Behavior]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[COPPA]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[mobile targeting]]></category>
		<category><![CDATA[New Rules]]></category>
		<category><![CDATA[Online Shopping]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[targeted advertising]]></category>

		<guid isPermaLink="false">http://sharonodell.com/?p=958</guid>
		<description><![CDATA[In this Word on the Street Assignment, we had to answer the  Question:  &#8220;In what ways do you feel that companies are using mobile technologies to target you regarding their products and services?&#8221; A great article on this subject is in the New York Times.  Written by Stephanie Clifford, it was published on April 16, [...]]]></description>
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