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	<title>Sharon O&#039;Dell v5.1 &#187; Interactive</title>
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	<description>Reinventing myself for the next 50 years!</description>
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		<title>Mobile Location-Technology:  Will it Increase Opt-Ins?</title>
		<link>http://sharonodell.com/2010/07/22/mobile-location-technology/</link>
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		<pubDate>Fri, 23 Jul 2010 02:50:50 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Cool Tech]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[4G]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
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		<category><![CDATA[location technology]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[New Rules]]></category>
		<category><![CDATA[opt-in]]></category>
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		<description><![CDATA[The assigned article &#8220;Improving location tech will get more opt-in&#8221;,  by Chris Harnick, addressed the advertiser-side of location tech for mobile advertising. The idea of a coupon stalking me as I walk through my day is still disconcerting to me, despite the Market trials cited by Martin Fuerstein, that indicated &#8220;once they experienced the tangible [...]]]></description>
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		<title>Mobile Advertising Gaining Momentum</title>
		<link>http://sharonodell.com/2010/07/01/mobile-advertising-gaining-momentum/</link>
		<comments>http://sharonodell.com/2010/07/01/mobile-advertising-gaining-momentum/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:33:54 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Cool Tech]]></category>
		<category><![CDATA[Full Sail University]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Ad Mob]]></category>
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		<category><![CDATA[mobile display ads]]></category>
		<category><![CDATA[New Rules]]></category>
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		<category><![CDATA[Strategy]]></category>
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		<guid isPermaLink="false">http://sharonodell.com/?p=942</guid>
		<description><![CDATA[Back in classes again &#8211; at last!  This month &#8211; Mobile Advertising and Social Media Optimization.  Redux.  I started these classes in May before I went down hard due to illness and had to take a Leave of Absence. Returning to these classes reminded me of a very important lesson in technology:  It&#8217;s moving faster [...]]]></description>
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		<title>Targeted Mobile Coupons &#8211; what do they know about you?</title>
		<link>http://sharonodell.com/2010/05/09/targeted-mobile-coupons-what-do-they-know-about-you/</link>
		<comments>http://sharonodell.com/2010/05/09/targeted-mobile-coupons-what-do-they-know-about-you/#comments</comments>
		<pubDate>Mon, 10 May 2010 04:05:08 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[Internet Consumer Behavior]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Buyer Persona]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Coupons that tell]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[New Rules]]></category>
		<category><![CDATA[Privacy Rules]]></category>
		<category><![CDATA[recession marketing]]></category>
		<category><![CDATA[Tracking Information]]></category>
		<category><![CDATA[Web Coupons]]></category>

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		<description><![CDATA[Our last Assignment in Week 1 of Mobile Advertising and Design was to answer this question: &#8220;In what ways do you feel that companies are using mobile technologies to target you regarding their products and services?&#8221; A great article on this subject is in the New York Times.  Written by Stephanie Clifford, it was published [...]]]></description>
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